Electric shavers are one of China’s most mature small-home-appliance export items, generating a surplus of more than US$2.6 billion in 2024. Chinese models command the global price anchor thanks to four hard metrics:

1、52 % of world output

2、68 % of world export value

3、30 % lower cost than EU equivalents

4、Leadership in high-speed AI-driven features

Latest customs figures show that in January–October 2025 China exported 65.88 million electric shavers worth US$458 million, declines of 12.78 % and 2.57 % respectively year-on-year. Volume and value moved almost in lockstep: exports opened January at US$51.39 m, plunged to US$26.79 m in February (-47.8 % MoM), then clawed back to a 2025 high of US$53.06 m in August before edging lower in September-October, tracing an overall “V”-shaped path.

  Market snapshot  

The United States still takes the largest single-country share—22.7 % of export volume—but monthly swings are wide (US$53.2 m peak vs. US$11.4 m trough). Any shift in U.S. trade policy therefore feeds straight into the global headline figure.
Japan ranks second; volumes are similar to the U.S. but the monthly profile is far smoother, reflecting steady replacement demand.
Germany, the No. 3 core market, moves with the euro-area cycle and supply-chain restocking.

Emerging markets show up strongly on both volume and transaction count. Mexico, Malaysia, Vietnam, Brazil and India each claim >2 % of shipment volume, signalling solid penetration, yet average unit prices sit in the US$2–6 band—evidence that these buyers prioritise value-for-money over premium features.
Intra-Asian flows are also brisk: Hong Kong China, Malaysia, Singapore and Korea together account for a double-digit share, underscoring dense regional supply-chain links.

Price bands tell the same story. Japan and Hong Kong China run a high-price, low-volume model (≈US$21.60 per unit), whereas Brazil, India and Indonesia operate a low-price, high-volume model (≈US$3.50 per unit) aimed at scale and market share.

  Risk management  

Despite its dominance, the U.S. market remains the biggest variable. Exporters need dynamic risk dashboards that track tariff headlines, hedge FX exposure through forwards or swaps, and embed cost-sharing clauses in long-term contracts.

  Outlook  

China is expected to hold >60 % of global electric-shaver shipments over the next five years. Technology premiums from high-speed motors, AI sensors and green low-power circuits, plus overseas CKD assembly, will let Chinese suppliers capture the worldwide upgrade cycle while sidestepping trade barriers—cementing their role as the industry’s price anchor.

As China's first data company, Guomaotong provides import and export customs data for over 90 countries from 2010 to present. It can accurately analyze market distribution and transaction details of import and export enterprises online, and analyze transaction volumes, prices, and supply cycles. It offers reliable data for foreign trade enterprises and industry consulting firms.
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