Fitness equipment is the general term for sports apparatus used for physical training. Functionally, it falls into two broad categories: single-function machines—such as treadmills, rowing machines, and elliptical trainers—and multi-function, integrated systems. In global trade, China dominates this segment, leading not only in export volume but also in competitiveness, thanks to continuous innovation, a well-developed supply chain, and supportive policies.

       According to customs data, China’s exports of fitness equipment (HS 950691) reached US$4.784 billion in the first half of 2025, up 10.2 % year-on-year. Growth was 12.36 % in Q1 and 8.37 % in Q2.

       By product type, HS 950691119 (other fitness and rehabilitation equipment) led the first-half exports with US$2.78 billion, or 58.1 % of the total. Although HS 95069111 (treadmills) accounted for only 14.6 % of total exports, it posted the fastest growth rate.

       Market-wise, the United States, Germany, and the United Kingdom remain the top three destinations, together absorbing 44.3 % of China’s fitness-equipment exports; the top ten markets account for 68.5 %, underscoring strong dependence on developed Western economies.

       Yet the most dynamic growth is now coming from emerging markets. In Southeast Asia, Vietnam and Malaysia posted month-on-month increases of 56 % and 20.5 % respectively; in South America, Brazil and Colombia rose 51 % and 35.9 %. Africa—though starting from a low base—is expanding rapidly: Nigeria and Kenya climbed 35.4 % and 42.9 %, while Saudi Arabia and the UAE are also registering surging demand.

       Overall, China’s HS 950691 exports in H1 2025 display a structure dominated by Europe and the United States, with emerging markets providing important incremental growth. Although Washington’s elimination of the de-minimis tariff exemption (effective May 2025) and a 120 % ad-valorem cap have pushed some categories—such as sportswear—to tariff rates as high as 50 %, squeezing margins, the fundamental trade flow has not been reversed. In the near term, exporters must guard against further U.S. tariff volatility; in the longer term, market diversification, supply-chain optimization, and product innovation will be key. As global demand for healthier lifestyles intensifies and China’s manufacturing ascends the value chain, the country’s fitness-equipment sector is poised to evolve from a volume leader to a quality benchmark.

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