As the Spring Festival approaches in China, every household has begun to prepare new year's goods. Among them, Baijiu is the most common gift for visiting relatives and friends. Baijiu is a traditional Chinese alcoholic beverage, which plays an important role in Chinese culture. It is not only used for daily drinking, but also often appears in various social occasions and celebrations, such as weddings, festival celebrations, etc. It has a long history and rich cultural connotations. It is a distilled spirit typically made from grains such as sorghum, rice, wheat, etc. through fermentation, distillation, and aging processes. According to different raw materials and brewing technology, Chinese Baijiu can be divided into many types, such as Luzhou flavor, light flavor, Maotai flavor, rice flavor, etc.

Due to different drinking cultures and habits in different countries and regions. At present, the performance of Chinese Baijiu in the international market is still relatively small, although it has a huge market and profound cultural heritage in China.

According to customs data, by 2024, the share of Chinese Baijiu in the international market will be less than 8%, which indicates that compared with other types of spirits (such as whisky, vodka, etc.), Chinese Baijiu is less popular worldwide.

From the perspective of export volume, although there are fluctuations in export volume, the difference is not significant. The highest peak currently occurred in 2018, with an export volume of 17.21 million liters, and the lowest value occurred during the 2020 epidemic period, with an export volume of 14.246 million liters, with a difference of 2.964 million liters. From 2024 to November, the total export volume of Chinese Baijiu's liquor was 14.3333 million liters, an increase of 5.23% over the same period of 2023.

From the perspective of export value, the overall market is showing an upward trend, with the lowest export value occurring in 2020, a decrease of 30.86% compared to the same period last year, and the highest value occurring this year. As of November, the total export value has reached 820 million US dollars, an increase of 13.32% compared to the same period in 2023. It can also be seen that the current international market price of Chinese Baijiu is also rising steadily, from 38.16 dollars/liter in 2018 to 57.24 dollars/liter at present.

According to the export data of this year, the export market of Chinese Baijiu is still concentrated in Asia, accounting for 81.71% of the export volume of China, especially in places closely connected with China. Among them, Hong Kong, Macau, South Korea, Japan, North Korea, Cambodia, and Singapore are the main markets, followed by the United States and Canada in the American market, which also have a certain market share, accounting for 6.58% and 1.57% of the total export volume, respectively.

Although Chinese Baijiu has made some achievements in the international market, it still faces problems such as cultural differences, taste preferences, insufficient brand awareness and so on. In order to better enter the international market, Chinese companies need to strengthen international cooperation, adjust their products to meet the preferences of local consumers, actively participate in international standard setting, reduce tariff barriers, and improve the internationalization level of their products.

As the first data company in China, Guomao Tong can provide import and export customs data for more than 80 countries from 2010 to present. It can accurately analyze the distribution of import and export markets online, as well as the detailed transaction situation of import and export enterprises, specific quantity and price analysis, supply cycle, etc. Provide reliable and reliable data for major foreign trade enterprises and industry consulting companies.

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