An electric toaster, also known as a toaster or bread toaster oven, is a household appliance primarily used for heating and toasting slices of bread. It evenly heats both sides of the bread slices through internal heating elements, making them crispy and golden brown. Electric toasters are not limited to toasting regular bread but can also be used to heat various types of bread products, such as English muffins and bagels.

With the global economic development and rising living standards, the demand for convenient kitchen appliances such as toasters will continue to grow, particularly in developed countries and regions like Europe and North America, where bread is a staple food. The demand for toasters remains relatively stable in these areas, and there is also potential for further expansion in some emerging markets.

According to customs data, from 2018 to 2021, both the export volume and value of electric toasters from China showed an upward trend. In particular, the total export volume reached 134 million units in 2021, representing a year-on-year increase of 23.46%. However, from 2022 to September 2024, the overall trend has been declining, especially with data for 2024 showing a significant decrease compared to previous years, dropping to 84.995 million units. Nevertheless, this represents a 23.27% growth compared to the same period in 2023.

The changes in this data can mainly be attributed to the global pandemic. Initially, due to the pandemic, people spent more time at home, which led to an increase in demand for small household appliances like bread makers. Later, as China's economy began to recover and production resumed, the production and supply of small household appliances, including bread makers, were boosted. Additionally, China’s complete industrial chain advantages ensured stable production and quality control of bread makers, promoting these changes in the data.

China's bread maker exports are primarily concentrated in regions like Europe and North America, with the United States, Brazil, the United Kingdom, and Germany being the leading export destinations. According to data from January to September 2024, the U.S. accounted for 24.14% of total exports, Brazil 9.13%, the U.K. 7.34%, and Germany 5.46%, collectively representing over 46%. With changes in national policies and the increase in consumer demand, in addition to the traditional markets of Europe and North America, Chinese bread maker companies are expected to further expand into emerging markets, such as Southeast Asia, the Middle East, and Africa. These regions are experiencing rapid economic growth, improving consumer purchasing power, and increasing demand for small household appliances like bread makers.

Overall, after experiencing rapid growth in the early stages, China's bread maker exports now face several challenges and opportunities. By analyzing the factors behind the export data, companies can develop targeted strategies, focusing on product innovation, market expansion, cost control, and green development, to adapt to changes in the international market and achieve sustainable development and transformation in the Chinese bread maker export industry.

As the first data company in China, GuoMaotong provides customs import and export data for over 80 countries from 2010 to the present. It can accurately analyze the distribution of import and export markets, detailed transaction data of import and export enterprises, specific volume and price analysis, supply cycles, etc. It offers reliable data for foreign trade enterprises and industry consulting firms.

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